Founded in 1945, Balmain has always remained true to the vision and spirit of its founder, expressing energy, fun, amusement and freedom, with appeal for everyone. Rousteing has created a unique identity for the house, at once respectful of its couture DNA and rooted in the moment, but with a showbiz flair. It was a natural decision to highlight the signature Balmain pop charm through collaboration with H&M.

 #HMBalmaination Fashion

Balmain And H&M Invite Everyone To Experience #HMBalmaination (PRNewsFoto/H&M)
Photo credit Balmain / H&M

Last night, Rousteing and his friends Kendall Jenner and Jourdan Dunn walked the red carpet at the Billboard Music Awards, revealing the first pieces of the collection. Through social media, H&M and Balmain invited fans to join a movement of togetherness: #HMBalmaination.

H&M is proud to announce its autumn guest collaboration with the Parisian house of Balmain. A veritable bastion of French luxury, Balmain – under the creative directorship of young Olivier Rousteing –has grown into a global pop-culture phenomenon.

Available from November 5, in around 250 stores worldwide and online, the collection will feature clothing and accessories for both women and men. www.balmain.com

What do you think, is this the best fashion match ever? We sure think so and congrats!

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