Polo has long been respected as a super sport for the ultra rich. Even charities love to raise money through a celebrity polo match to drive brand awareness and sponsorships at the same time. Many polo clubs exist around the world and wealthy people love being affiliated with distinguished polo clubs.
Polo originated in Asia, perhaps in Persia. Its invention is dated variously from the 6th century BC to the 1st century AD. Persian Emperor Shapur II learned to play polo when he was seven years old in 316 AD. The game was learned by the neighboring Byzantine Empire at an early date. A tzykanisterion (stadium for playing tzykanion, the Byzantine name for polo) was built by emperor Theodosius II (r. 408–450) inside the Great Palace of Constantinople. Emperor Basil I (r. 867–886) excelled at it; Emperor Alexander (r. 912–913) died from exhaustion while playing; and John I of Trebizond (r. 1235–1238) died from a fatal injury during a game. Naqsh-i Jahan Square in Isfahan is a polo field which was built by king Abbas I in the 17th century.
For luxury brands polo clubs present many avenues for public relations exposure. The ambience of the sport is on the beauty of the game and nature of stunning horses. A win-win for luxury brands who desire to engage and connect with the ultra rich.
Polo clubs are expressly known for their luxurious clubhouses and beautiful properties. The Polo Club of Boca Raton is a private country club with two 18-hole golf courses, a tennis complex and 1,700 residences across 24 communities. Restaurants at the club are the Polo Club now has the Barefoot Cafe, an outdoor casual poolside dining area; An American Bistro, which offers contemporary dining; Steeplechase, which has buffet & a la carte dining; The Crown Room, which has fine dining; The Winner’s Circle, which has tapas and sushi and the Traditions Bar & Lounge, which has drinks and appetizers.
Boca Raton is located 43 miles north of downtown Miami. Get the ultimate travel resource app for Miami, FL “City Guide Wiki Miami: Pocket Travel Guide” download on the App Store and iTunes at no charge today.
Need to attract luxury brands and members to your polo club? Please contact MosnarCommunications.com for luxury PR services in confidence via firstname.lastname@example.org .