In Beverly Hills, California selling a luxury home requires more than simple marketing. Today’s luxury real estate professionals have to also invest before cashing in on a million dollar commission check. Stacy Gottula and Joyce Rey partners at Coldwell Banker Previews International, Estates Division represent the most expensive home listing in the nation — the opulent, 25-acre, $195-million Palazzo di Amore in Beverly Hills. Forbes’ annual list reveals the number of billionaires worldwide is at a record high of 1,826 total, with 290 newcomers. This surge in billionaires have prompted a high competition among agents reflects the rapid and global rise of extreme wealth.

Stacy Gottula and Joyce Rey MosnarCommunications Luxury Homes Beverly Hills

photo credit StacyGottula.com

Is fantasy the best way to move high end luxury homes these days? Envision a husband takes off for a business trip in his Corvette, leaving his wife to invite friends to hang out in their wine room, gym, massage space, movie theater and infinity-edge pool overlooking the city.

 Beverly Hills

Real estate agents Rayni and Branden Williams shelled out $40,000 to commission this “lifestyle film” showcasing a $33-million West Hollywood home they are selling.

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Rayni and Branden Williams do whatever they can to make their properties as desirable as possible, including spending about $300,000 as the listing agents for a glossy eight-bedroom, 15-bath estate on Beverly Hill’s posh Hillcrest Drive. The home — which looks like a good place for Tony Stark to house his Iron Man lab — includes a candy room, Roberto Cavalli place settings and multiple $5,600 toilets.

The Williamses advertised in luxury publications such as Yacht Magazine. Each month, $50,000 went toward billboards on Sunset Boulevard with the slogan “Dream Big, Live Bigger.” Interested and qualified buyers received leather satchels that doubled as airplane carry-ons, which were stuffed with crocodile-bound books describing the house as well as boxes of fine Beverly Hills chocolates and bottles of Cristal.

Minecraft founder Markus Persson is the ultimate bachelor—35 years old, a billionaire, and newly single. And now he’s got the ultimate bachelor pad to live out his dream. Persson snatched up a 23,000-square-foot glass palace perched atop the posh Hillcrest Drive in Beverly Hills, California, for $70 million.

Hillcrest Drive Mosnar Communications #LuxuryHomes

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