Does India's Tata Motors know something that other luxury car brands are missing out on? Maybe introducing affordable luxury concepts can add value for the demand of luxury cars. It sounds like a safe bet to enter a marketplace of successful entry level luxury. A challenge to BMW, Audi, and Mercedes-Benz with the entry of an affordable Jaguar.
Owning a Jaguar Land Rover that presents affordable luxury will attract new and existing buyers. A mixture of first time luxury brand buyers and seasoned luxury consumers both ready to purchase. India's Tata Motors will introduce the new Jaguar brand concept of affordable luxury cars. Starting with a compact saloon in 2015 and will also include a crossover SUV as well as an estate model.
Photo credit JLR (Jaguar Land Rover)
A hot new design architecture which will be fully designed by JLR (Jaguar Land Rover) under the India's Tata Motors ownership. We are very excited, as we see affordable luxury cars soaring in the future.
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