Take notes fashion bloggers and even kids fashion bloggers …. Keaton Row, the Future of Personal Styling™, is the first online social commerce marketplace to connect personal stylists, clients and retailers. Co-Founders, friends and Harvard Business School Alumnae, Cheryl Han and Elenor Mak, launched Keaton Row in January 2013 to make the luxury and convenience of personal styling accessible to all women and to create an entrepreneurial opportunity for stylists by providing the community and tools to be successful. The company’s innovative online platform offers curated styles from hundreds of brands directly through online retail partners including Shopbop, ASOS and Les Nouvelles.
photo credit KeatonRow.com
Time Inc “a media company” has made a strategic investment in the two-year-old online social commerce marketplace, leading the Series A funding round. Also participating are returning investors including Menlo Ventures, Rho Capital and Grape Arbor Venture. As a lead investor, Time Inc. is taking a seat on Keaton Row’s Board. Keaton Row has redefined online shopping by connecting personal stylists, clients and retailers. It has become a go-to resource for busy women who want the luxury and convenience of personal shopping in an online environment.
With a cross-platform audience of over 21 million, InStyle is a market-leading fashion and beauty media brand—and 83 percent of print readers cite it as a source for shopping advice. Time Inc.’s strategic partnership with Keaton Row will offer many new opportunities for the brand to engage with consumers, as well as the ability to offer unique advertising products.
photo credit KeatonRow.com
Since its launch in 2013, Keaton Row has focused on building a strong network of stylists and providing a platform and community to launch a successful styling business. With access to hundreds of top brands—through partnerships with online retailers such as Shopbop, ASOS, and Les Nouvelles—stylists have the ability to deliver the most personalized shopping recommendations to their clients. As a result, the company has assembled a community of over 2,000 active, experienced stylists who are able to service the 40,000+ clients registered with Keaton Row.
This round of funding will be used to optimize the Keaton Row experience for the on-the-go customer who is seeking more than just convenience when shopping. Service enhancements will include streamlining the client-stylist conversation, refining merchandise selection to address key shopping pain-points, and other features that enable stylists to build a modern wardrobe for their clients’ unique lifestyles. Meanwhile, Keaton Row stylists will continue to be equipped with the best fashion tools and training to service their clients with authority and expertise.
Time Inc. (NYSE:TIME) is one of the world’s leading media companies reaching more than 130 million consumers each month across multiple platforms. Its influential brands include People, Sports Illustrated, InStyle, Time, Real Simple, Southern Living, Entertainment Weekly, Travel + Leisure, Food & Wine and Fortune, as well as more than 50 diverse titles at Time Inc. UK such as Decanter and Horse & Hound.