Launched in Paris in 1988 by François Pasquier and a handful of friends, Le Dîner en Blanc has become a worldwide epicurean phenomenon. Dîner en Blanc – Paris now attracts nearly 15,000 people each year. What was a “friends and word-of-mouth only” event has grown into an international sensation celebrated on five continents. While the technology behind the event may have changed over the years, the principles fueling this fantastic event have not: guests continue to gather at a secret location for the sole purpose of sharing a gourmet meal with good friends in one of their city’s most beautiful public spaces. Founded in 2012 and headquartered in Montreal, Canada, Dîner en Blanc International is responsible for developing this secret posh picnic in over 60 cities in more than 25 countries around the world. Each event is headed by passionate local organizers who fell in love with the concept and wanted to bring it to their city, giving this rendezvous a local flair.
Celebrity Cruises’ iconic “X” is the mark of modern luxury, with its cool, contemporary design and warm spaces; dining experiences where the design of the venues is as important as the cuisine; and the amazing service that only Celebrity can provide, all created to provide an unmatchable experience for vacationers’ precious time. Celebrity Cruises’ 10 ships offer modern luxury vacations visiting all seven continents. Celebrity also presents immersive cruisetour experiences in Alaska and Canada. Celebrity is one of six cruise brands operated by global cruise vacation company Royal Caribbean Cruises Ltd.
Le Dîner en Blanc Lands Celebrity Cruises
As the annual secret affair known as “Le Dîner en Blanc” pops up in select cities around the globe this year, modern luxury cruise brand Celebrity Cruises will be bringing a taste of its award-winning onboard experience to Dîner en Blanc attendees.
Bystanders will witness groups of guests all dressed in white gathering at specific rallying points all across the city. Guided by Dîner en Blanc volunteers, these groups will then converge on one of the city’s most beautiful settings, which is revealed only when guests arrive. Every guest brings their own gourmet feast, table, chairs and table setting. Over the course of the evening, they will eat and celebrate amid music, entertainment and dancing.
Celebrity will reveal a number of exciting event experiences to Le Dîner en Blanc attendees at events in Boston, Chicago, Dallas, Los Angeles, New York City, San Francisco, and Washington DC in 2015. The sponsorship also offers Le Dîner en Blanc members in those cities the opportunity to enter a sweepstakes to win a seven-night Celebrity cruise for two to the Caribbean. Celebrity is also providing the prize for a contest for Dîner en Blanc attendees in those cities and additional U.S. cities, which includes submission of a photo of the attendee’s 2015 Dîner en Blanc table setting and design, which will be judged by Dîner en Blanc on style, creativity, and elegance. The winner will receive the ultimate modern luxury escape: a grand prize of a 10-11-night Celebrity cruise for two in Europeplus roundtrip, coach-class airfare from a major US gateway, and $250 onboard credit.
