Founded in 1978, Gianni Versace SpA is one of the leading global fashion design houses. Under the Artistic Direction of Donatella Versace since 1997, Versace designs, manufactures, distributes and retails fashion and lifestyle products including haute couture, woman and man ready-to-wear, jewellery, watches, accessories, fragrances and furniture. DAMAC is one of the largest luxury real estate developers in the Middle East region, with an enviable portfolio of projects across the region. Having initially specialized in high-rise, luxury private apartment projects in the most sought-after locations in Dubai, the company is now developing major master plan developments, golf course communities, hotels and hotel apartments across the region. DAMAC now works with some of the most recognizable names in the world of fashion and design, including developing a limited edition real estate collection with such companies including Versace, FENDI, The Trump Organisation, Paramount Hotels & Resorts and Tiger Woods Design.
AYKON Nine Elms is not the first residential project collaboration between DAMAC and Versace Home. DAMAC Properties has already completed a Versace-branded tower on the banks of the Red Sea in Jeddah, Al Jawharah and will shortly complete a luxury tower in the centre of Beirut in Lebanon, also with Versace interiors.
Luxury Real Estate
Luxury real estate developer DICO UK Property Holdings Ltd, a wholly owned subsidiary of DAMAC International Limited, has announced the first of its fashion residences in London with a 50-storey, 360 unit project with interior designs by Versace. The lobby, amenities and interiors for each property will be expertly designed and fitted out by Versace Home.
Amenities will include a state of the art gymnasium, indoor swimming pool and spa, an owners lounge, children’s play area, roof garden and cinema, all designed by Versace Home.
AYKON Nine Elms
AYKON Nine Elms is located at the heart of the UK capital’s Nine Elms regeneration area adjacent to Battersea, overlooking the River Thames. The tower is due for completion in 2020. AYKON Nine Elms will be the first private residence project of scale in London to be fully designed and conceptualized by a luxury fashion house, with Versace involved in all aspects of interior design.
AYKON Nine Elms combines a mix of premium penthouses, three-, two-, one-bedroom and Manhattan Studio units with City and River views along the Thames to the Palace of Westminster and the London Eye. London continues to be one of the most sustainable real estate markets in the world, with solid year-on-year price growth circa 6% according to real estate advisory firm, JLL. Analysts expect house price inflation in the region of 5-7% in the coming years.
A host of internationally recognised companies are working on the project including one of the world’s preeminent architecture firms, Kohn Pedersen Fox Associates (KPF), Turner & Townsend (TT) and consultants including JLL and WSP.
photo credits DAMAC Properties