Just in time for the holidays, CREATETHE GROUP has launched a new mobile commerce site for luxury jeweler David Yurman on its renowned global e-commerce platform, CTS PLATFORM. The new mobile site, m.davidyurman.com, offers an ideal enhanced and optimized shopping experience for consumers by letting them shop from wherever they please. It also provides a multi-channel extension of David Yurman’s flagship commerce site, www.davidyurman.com , which has been powered by CTS PLATFORM for the past five years.
A recent survey from the Luxury Institute found that 20 percent of respondents with an income of $150,000 said they regularly shop from their phones. Among respondents with a net worth of at least $5 million, mobile commerce is even more popular. And, according to a recent PayPal survey, 46% of all US shoppers are expected to make holiday purchases with their mobile devices. Luxury and premium brands are projected to experience an uptick in holiday sales by offering the speed and convenience of mobile commerce to their consumers. In fact, David Yurman has experienced a 200% increase in overall website traffic through its mobile channels alone.
Key features of the David Yurman mobile site include an easy-to-browse and filterable product catalog for shopping with exclusive mobile promotions and a shopping brand section called “Style” — which gives consumers the ability to shop from celebrity looks and the ad campaigns featured on the site. In addition, there is an easy-to-use Store Finder, which enables consumers to find any of the eighteen David Yurman boutiques in ten states as well as luxury department stores that carry David Yurman merchandise using their current location. Shoppers can use either the mobile-enabled GPS capabilities to pin point a store near their exact location or use more standard store finder functionality such as zip code search or filtering by Country, State and City.
“We are delighted to launch this new mobile commerce experience that will make holiday and year-round shopping easier, faster and more in line with trends in consumer behavior,” said David Yurman President Carol Pennelli. “Many of our brand devotees are busy executives with little time to shop as well as people who simply appreciate the ease, convenience and speed of a world-class mobile commerce experience. We aim to please them all as well as reach new consumers who appreciate the quality and craftsmanship of our designs.”
“This new mobile commerce experience will allow David Yurman to transform the holiday shopping experience for both time-pressed shoppers as well as discriminating affluents searching for the most perfect, unique gifts,” said James Gardner, CEO of CREATETHE GROUP. “On a year-round basis, it will help David Yurman further deepen engagement with shoppers via exclusive promotions and incentives.”
About CREATETHE GROUP
CREATETHE GROUP delivers breakthrough strategies, services and technologies for premium and luxury brands that create and sustain emotional connections with consumers to drive measurable results. The Company’s innovative and emotional campaigns, communications platforms and commerce solutions maintain the highest levels of brand integrity across digital, mobile, social media and emerging channels.
Morpheus Media, a CREATETHE GROUP company acquired in 2011, provides world-class strategic digital media services including display media, paid search, natural search optimization, social media management, mobile and pay-for-performance marketing.
CTS PLATFORM, CREATETHE GROUP’s next-generation commerce platform, powers digital flagship experiences and seamlessly integrates global commerce and community functions with uniquely branded content. Its flexible front-end supports branded innovation without the limitations of traditional platforms. The managed cloud infrastructure provides enterprise performance, scalability and security. Supporting businesses across North America, Europe and Asia, the CTS PLATFORM features integrated content management, social shopping and cutting-edge business tools, including promotions, merchandising and reporting.
Headquartered in New York City with offices in London, CREATETHE GROUP has more than 250 employees with a client roster that includes Alexander Wang, Bulgari, Burberry, David Yurman, Donna Karan, DKNY, dunhill, Fendi, H&M, Jurlique, kate spade new york, La Perla, Louis Vuitton, Marc Jacobs, NARS, Neiman Marcus, NOWNESS, Oscar de la Renta, Tom Ford and Vichy. In 2011 alone, CREATETHE GROUP has been featured in Fast Company’s “50 Most Innovative Companies” issue, ranking #5 in the Fashion Industry, and won Webby and CLIO Awards for NOWNESS.com. For more information, please visit createthegroup.com, follow us on Twitter (@CREATETHEGROUP) and Tumblr (createthegroup.tumblr.com), or email info@createthegroup.com.