Sophie Turner For Louis Vuitton

Sophie Turner will star in the newest Louis Vuitton luxury campaign. Which will also feature Turner along with Jaden Smith and Riley Keough. Sophie Turner Sophie Turner was born 21 February 1996. She is an English actress. Turner made her professional acting debut as Sansa Stark on the HBO fantasy television series Game of Thrones (2011–present),…

Why Luxury Brands Should Avoid Influencer Social Media

Luxury brands are quickly looking to “influencer social media” as the sole solution to generate more digital revenue online. Sorry to report “social media” is not the largest influencer platform to reach consumers looking to buy online.  Don’t get me wrong, social media is still very important when it comes to luxury marketing engagement. However,…

Lancôme and Airbnb New Dare to Shine Luxury Campaign

Lancôme and Airbnb team to create the greatest social luxury campaign for beauty adventure. To promote  Lancôme’s UV expert aqua gel they decided to launch a new luxury campaign with Airbnb!  Dare to Shine Luxury Campaign “Dare to Shine” launched at the beginning of the travel season! The purpose of the luxury campaign is to engage…

Burberry Switch To New Luxury Marketing

Burberry made a switch to put more energy in their luxury marketing and storytelling to launch new product categories. A smart move after attracting over 42  million views online for Burberry’s Christmas luxury ad campaign.  Curating origin of their founder Thomas Burberry, the luxury brand utilized heritage storytelling which always resonates well with high-end target…