After the successful launch of its stores in Delhi, Hyderabad and Mumbai, Italian luxury sportswear brand Paul&Shark recently launched its store in Chennai. Paul&Shark has entered India through an equal joint venture with Reliance Brands Ltd – a part of Reliance Industries.

 

Paul&Shark is a lifestyle sportswear brand distinguished by the unmistakable “shark logo”. This distinctive insignia has over the years become synonymous with freedom, casual elegance and comfort around the world. The Paul&Shark consumer is sporty, well off, travels for business or for pleasure and plays at least a couple of sports but above all he loves the weekend and relaxing outdoors.

 

Spread across 2000 sq.ft. the Paul&Shark store located at the luxury wing at Express Avenue Mall, Chennai offers the Indian consumers a complete menswear collection that can be worn in diverse social occasions like workplace, holiday, leisure time and traveling. The summer collection includes a bright and colorful selection of casual yet elegant polos and shirts, trousers, shorts, lightweight and technical outerwear which can stylishly teamed with fine accessories and footwear.

 

Designed by the Paul&Shark Creative Team, the store implements a balanced distribution of space in an environment characterized by extremely elegant and sophisticated design yet functional in line with the contemporary standards.

 

Commenting on the launch Darshan Mehta, President & CEO, Reliance Brands Ltd, said “We are proud to be the early movers in bringing the first men’s luxury brand to Chennai. Chennai has a rich textile history and heritage (we gave the name “Madras checks” to the world!) and a tradition of discerning consumers that appreciate fine craftsmanship. With new age industries such as automobiles, IT, knowledge sourcing etc., the city now also has a growing tribe of young, cosmopolitan and trading up customers that are international in their mindsets.”

 

Born in the 70’s as a yachting brand, the Paul&Shark trademark has expanded over the years to include other sports such as golf and skiing as well as clothing that is not strictly sportswear. Paul&Shark today is a complete luxury sportswear brand offering a wide and versatile collection for men, ladies and cadets and beloved by consumers worldwide who still appreciate the ‘Made in Italy’ value.

 

Currently Paul&Shark has over 200 points of sale in important cities and fashion capitals across the world like Milan, New York, Rome, Dubai, Paris, Vienna, Moscow, Beirut, Buenos Aires, Singapore, Shanghai, Seoul retailed through boutiques, shop in shops and department stores.

 

Paul&Shark store is located at Shop No 45, Ground Floor, Luxury Wing, Express Avenue Mall, Whites Road, Royapettah, Chennai – 600014. Tel: 044 – 28464083. The store is open from 11.00 a.m. to 9.30 p.m.

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