The UGG® brand is recognized as a premium lifestyle brand with more than $1 billion in annual sales, offering men’s, women’s and kid’s footwear as well as loungewear, outerwear, home products, cold weather accessories and handbags. The brand’s concept and outlet stores offer the ultimate brand experience with 150 locations worldwide, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing.
International supermodel and actress, Rosie Huntington-Whiteley, is now the first-ever global women’s brand ambassador for UGG®! Huntington-Whiteley’s UGG® partnership will begin with a fall 2016 campaign featuring the iconic Classic Boot reimagined with a range of new features and benefits anticipated to launch globally in August 2016.
As the face of the new UGG® Classic II Huntington-Whiteley’s signing coincides with the biggest re-launch the brand has ever made since its inception thirty-seven years ago. Including a Treadlite by UGG™ outsole for increased traction, improved cushioning for greater support and Scotchgard™ Protector to help repel water and stains, the new Classic II contains features and benefits that will confidently allow consumers to take their favorite UGG® Classic to the street.
Just in time for season, the campaign will kick off this September in print, digital and out of home advertisements and feature an array of new and improved Classic boots rolling out throughout the year. Please visit www.uggaustralia.com for further news and brand updates.