Q & A: Having High Traffic Site Versus Social Media Followers

Q & A for this Monday is about a serious dilemma facing many luxury brands and retailers…The question is “would you rather have a high traffic website platform or millions of social media followers?”  Before you answer, do you understand that both offer very different returns on investment. Most people assume that having millions of…

How-to Sell Luxury Fashion On Amazon Top Branding Secrets

If you want to move luxury fashion you might be overlooking the best platform to make it happen. Amazon is so much more than many people might think when it comes to selling upscale fashion…Luxury brands for some reason just still don’t get the value of the Amazon marketplace. This presents a golden entry opportunity…

Why Amazon Could Be The Next China For Luxury Brands

The next frontier for luxury brands might not be China. As luxury brands continue to lack luster in China because of an increasing slump in retail sales. Companies are growing concerned about where should they be focusing to attract affluent customers. It might not be China or even a country…. Luxury brands must seriously stop…