Luxury Brand Digital Marketing Portal
With Bergdorf Goodman marking its 111th anniversary, Todd kindly took time to discuss with XOJET the challenges of shopping in the digital age and the future of the iconic luxury retailer. Todd Okerstrom has been on the front lines of luxury retail for 30 years, 25 of which he spent with the Neiman Marcus Group …
There is a new crave in the ultra luxury motors market. An unlikely fit for in the SUV market is the luxury car brand. Could this mean that luxury car brands are targeting soccer moms? Well, it appears that it is so and major luxury brands are jumping into the ultra luxury SUV market. Luxury …
Maybach was able to capture ultra luxury car buyers and had a love affair among some big name clients. So now that Maybach will enter the world of classic ultra luxury cars never to produce more. Which ultra luxury car brand will claim the alternative position to replace Maybach? Well, no shame in Bentley’s game …
All eyes are on China for luxury brands and targeting the Chinese luxury market is the object of every major luxury brand. So the desire to capture market share in China as a luxury brand leader is the future for luxury brands wanting to sustain. China is leading the market for consumers purchasing ultra …
The luxury industry enters the last quarter of 2011 with some degree of uncertainty as it prepares for 2012. Many senior luxury executives, coming off a year of banner sales and profits, for some even above 2007, are asking the same question: Will it last? The fundamentals for rapid growth both locally and globally, …
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