Experiential Marketing Evolution For Luxury Branding

Experiential Marketing “EM” is a luxury branding evolution also known as “engagement marketing” exploding in the luxury industry. This is a different kind of “direct marketing strategy” through advertising engagement to influence by encouraging participation or inviting the luxury consumer to engage with the luxury brand. Where EM differs is that rather┬áthan looking at luxury…

How Luxury Brands Can Tap Into Time Branding Marketing

Ask yourself are you branding the right way to create brand awareness that leads to selling more luxury goods faster? Now that’s a loaded question and most seasoned or even emerging luxury brands can’t answer because they simply don’t know. Right now virtually everybody is following the leader by copying what they see the next…

Advertising Hacks To Win More Luxury Public Relations Clients

Could advertising hacks drive new business to win more luxury public relations clients? Right now is the very best time in history to be working in luxury public relations or luxury marketing. As the demand for luxury goods decline this is the perfect time for luxury PR and marketing professionals to jump into superhero action…solving…

How-to Sell More Luxury Cars With Geolocation, Content Marketing, Branding

In these very fast pace times often people don’t stop to formally introduce themselves. It seems that luxury car brands are more interested in selling accolades by highlighting their merits as an introduction offering. No wonder they have an harder time attracting women and Millennials┬áto buy their luxury vehicles. First off this is a very…

Fashion Face Off Gigi Hadid vs. Kendall Jenner #Branding

So what “exactly” does it take to sell fashion to young girls? Well, smart luxury brands as well as luxury retailers now know it takes more than just a pretty face or hot body these days. Which both Gigi Hadid and Kendall Jenner also hold both of these necessary assets. Why are “these two young…