Burberry Switch To New Luxury Marketing

Burberry made a switch to put more energy in their luxury marketing and storytelling to launch new product categories. A smart move after attracting over 42  million views online for Burberry’s Christmas luxury ad campaign.  Curating origin of their founder Thomas Burberry, the luxury brand utilized heritage storytelling which always resonates well with high-end target…

Luxury Goods Down What To Watch About Low Earnings

Businessoffashion.com revealed that Burberry Group Plc said earnings this year will be at the low end of analysts’ estimates as the UK’s largest luxury-goods maker struggles to cope with ebbing demand in Hong Kong and Europe. Wholesale revenue will drop about 10 percent in the first half of this year, the London-based company said Thursday, sending its…