Targeting China Using Public Relations Seven Lucky Rules

When it comes to public relations for luxury brands targeting China, understanding culture rules will be invaluable in the Chinese marketplace. As failure to lead with elevated strategic planning and approach for startups can be costly when trying to reach Chinese consumers to buy luxury goods or products and service. Having the right savvy skills…

2016 Top Five Strategies For China Digital Luxury Promotions

Luxury brands learned a lot from 2015 and now that 2016 is about to be in full swing “digital marketing” is high on the rise. It’s important for top ultra luxury brands to improve their digital marketing strategies if they want to market effectively to China. Luxury Society held their Digital Luxury Keynote event that…

JW Marriott New China Luxury Hotel

Photo credits JW Marriott Hotel Zhengzhou “Marriott International has already had several successful hotel projects with our owner partner Greenland in China. The opening of JW Marriott Hotel Zhengzhou is another gem in this spectacular collection. We are most pleased to have the opportunity to manage such a magnificent hotel,” said Simon Cooper, President & Managing…

The Luxury Brand War Inside China Online Retailers

Everyone in the luxury industry understands that China now stands for luxury. Which is why the demand to target the Chinese luxury market is essential for sustainability and growth. A recent hotspot for capturing the most desired target audience is China’s online retailers which is also causing major controversy. According to China Daily, China’s online…

Gucci In China, Chinese Luxury Goods, Plus Corruption

  All eyes are on China for luxury brands and targeting the Chinese luxury market is the object of every major luxury brand. So the desire to capture market share in China as a luxury brand leader is the future for luxury brands wanting to sustain. China is leading the market for consumers purchasing ultra…