Luxury Advertising Creating Controversy Branding

Luxury advertising is pushing limits to challenge fake news stories, introducing controversy branding. So it appears that “controversy branding“ is a real big deal in luxury advertising at the moment and many emerging luxury brands can even use it to capture brand awareness engagement. Luxury Advertising French luxury brand Yves Saint Laurent enforced controversy branding…

Luxury Advertising John Hardy Promotes Cara Delevingne As Face Of The Brand

Photo credits John Hardy John Hardy was founded in Bali in the 1970s and has established itself as a pioneer of Sustainable Luxury™, with its unique handcrafted jewelry collections available in 27 countries and regions around the world. Cara Delevingne will be the face of the brand’s new advertising campaign, to debut this fall. The campaign featuring Delevingne and…