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Luxury Airlines Archive
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Azul Brazilian Airline Branding Success
Posted on July 13, 2010 | No CommentsAzul proves that taking a brand concept and targeting it to the right audience is a formula for success. The Brazilian airline started by David Neeleman in 2008 is a Latin version of his former JetBlue airline he founded. Neeleman turned JetBlue (JBLU) into America’s...