Luxury Brand Ambassador Under Controversy #DontCrackUnderPressure

Luxury brand ambassador is a powerful statement of representation. Nowadays however, a brand ambassador can be anyone who has knowledge or can identify certain needs a brand is seeking. While the term is loosely used referring to commodity which covers all types of event staff, varying between trade show hosts, in store promotional members and…

Top Women’s Fashion Fall/Winter Campaigns 2015 Luxury Brand Ambassadors

Fashion PR for luxury brands is always closely linked to the influence of their luxury brand Ambassador. How influential a model is today will also influence what consumers will buy. Generally, top luxury brands have big budgets to afford hiring models who are at the top of their game. One key factor for fashion fall/winter…

Luxury Goods Affiliate Marketing Advice

photo credit Jimmy Choo Affiliate marketing should be on every luxury brand radar today. When it comes to this amazing digital PR concept it’s one of the best ways to grow and sustain a luxury brand. Many luxury brands think that because they are established with heritage they simply don’t need to implement affiliate marketing ever.…

Luxury Brand Ambassador Keeping Up With Blake Lively and Charlotte Casiraghi For Gucci

Gucci is hard at work with the most amazing luxury campaigns. Our favorite is the the Gucci Premiere featuring Blake Lively. It reminds us of  timeless Hollywood glam mixed with a modern icon “Blake Lively” of course.  The concept of the luxury campaign works well as the new Gucci Premiere fragrance presents an invitation to…

How-to Select A Luxury Brand Ambassador

As a luxury PR firm and luxury brand PR representation the most common consultations we often take part in are selections of luxury brand ambassadors. This choice for many luxury brands is critical and also a face representation for their brand. So what really makes a certain celebrity or Persona a great brand ambassador? Well,…