The Luxury Brand Marketing Lesson From Top Selling SUV #SizeMatters

When you think of the top selling luxury SUV, maybe Acura is not a first or second thought. However, Acura’s MDX is now the top selling luxury SUV ever beating out some big name rivals to take this honor. What luxury brand marketing lesson can we learn from their success? First, Acura reports they sold 692,710 MDXs since…

The New PIAGET Limelight Gala Collection

Limelight Gala, when personal success meets timeless love … The ultimate feminity. The 1960s were pervaded by a resolutely fanciful spirit. Piaget adorned  the elegant women of the time with dazzling jewellery watches. The new Limelight Gala Watch collection which was presented for the first time in January 2013 at the SIHH Salon International de…

Chinese Investors’ Takeover For John Galliano?

“John Galliano sacked from John Galliano” – Chinese Investors’ Takeover For John Galliano’s fashion label? John Galliano has been fired by his own namesake label following his alleged racist and anti-Semitic tirades. The borad at John Galliano, 91 percent of which is owned by Christian Dior, has agreed to hand over design duties to the…

Japan’s Earthquake | Economical Effects For Brands – Louis Vuitton

Tuesday March 15, 2011, 11:50 AM – Official statement by Yves Carcelle, Chairman and CEO of Louis Vuitton: “Louis Vuitton has been present in Japan for over thirty years and our hearts are with the Japanese people in these hard times. We are greatly saddened by this tragedy and we express ours sinceres condolences.” LVMH…

Chloé Gaines Market Shares In China

Feminity, elegance, sensuality, energy and romanticism – qualities as recognisable in Chloé’s clothing and accessories today as they were upon the brand’s creation nearly 60 years ago. Chloe’s talent for evolving its style while remaining true to these underlying values has earned the brand its iconic status amongst the world’s most fashion-conscious and sophisticated women.…

‘Captivated’ – Mercedes-Benz Fashion Campaign

“Captivated” – Craig McDean and David James portray the new Mercedes-Benz CLS with Karolina Kurkova Mercedes-Benz is actively involved in fashion events in 30 countries on every continent. In addition to establish fashion weeks in Berlin, New York (up-coming from February 10th to 17th, 2011), London, Milan, Paris, the German luxury brand is also present…