Hack How Beyoncé Elevates Creative Control In Ivy Park #HackHowBeyoncé

Sponsored Feature By now everyone on the planet knows that Beyoncé is launching Ivy Park on April 14. 2016 and the celebrity support is going to be fanfare insane….anticipate Ivy Park breaking the Internet with clothes on! Not just the Internet Ivy Park could possibly break the “Phablet” smartphone, that’s how huge this launch is…

Valentino Luxury Brand Campaigns Flaunting Black Hair Envy #WhiteGirlsWearingNaturalHair

So black hair magic has arrived at Valentino for their much anticipated spring/ summer and pre-fall 2016 collections. Certainly they did not disappoint by featuring natural hair as the highlight centerpiece in luxury brand campaigns. Even with criticism the Valentino white models are rocking the hottest African hairstyles. A movement in America among black females…

Think Like A Luxury Brand But Stop Acting Like A Media Company

If recent reports that Huffington Post generated $146 Million Dollars in revenue last year are true and which they are very true according to The New York Times Magazine…..Yet the media giant did not make a profit and only broke even last year after generating around 1,200 posts daily. At the rumored labor of low…

NetBase Study Evaluates Luxury Brands Social Media Perception

photo credit Tory Burch Resort 2015 If it is true that theory guides research “which it is” every luxury brand should evaluate their social media perception. It’s still a major debate among luxury brands “to do social media” or not. I must first personally express that paid social media influence never returns the same brand awareness…

Most Effective Marketing Tool Luxury Brands Ditched

Whenever I talk to luxury brands, the very first thing they express to me is that they want to generate more revenue. Typically, by the time brands seek professional help it’s practically a do or die and sink or sail situation. If only they would work with an professional on luxury public relations and marketing…