Luxury Car WOW #NAIAS Events The Gallery at MGM Grand Detroit

photo credit  Bentley Flying Spur V8  Exotic vehicles, Wolfgang Puck, and high fashion set to launch event unlike any other…. “There’s not a collection of vehicles like this in one room anywhere else in the world,” said a beaming Scott LaRiche, chairman, NAIAS 2015. “This is an event unlike any other.” The North American International Auto Show…

The Luxury Brand Marketing Lesson From Top Selling SUV #SizeMatters

When you think of the top selling luxury SUV, maybe Acura is not a first or second thought. However, Acura’s MDX is now the top selling luxury SUV ever beating out some big name rivals to take this honor. What luxury brand marketing lesson can we learn from their success? First, Acura reports they sold 692,710 MDXs since…

Jaguar’s New Luxury Car Affordable Concept Could Be The Future

Does India's Tata Motors know something that other luxury car brands are missing out on? Maybe introducing affordable luxury concepts can add value for the demand of luxury cars. It sounds like a safe bet to enter a marketplace of successful entry level luxury. A challenge to BMW, Audi, and Mercedes-Benz with the entry of…

Luxury Brand Both Toyota and Lexus Earned Best Resale Value Awards’ Highest Honors

Toyota’s entire lineup of 2013 model-year vehicles is expected to retain the greatest amount of its original value after the initial five years of ownership.  The luxury brand with the same claim is Toyota’s more refined sibling, Lexus.  Both Toyota and Lexus earned the Best Resale Value Awards’ highest honors – Best Resale Value: Brand…