How To Sell Luxury Goods From Scratch

Are you just starting out trying to sell luxury goods from scratch? Please don’t get discouraged about the luxury marketplace. Well, you may feel like that’s easier said than done “when top luxury brands and retailers are suffering, right?” The bad news is that luxury brands are failing horribly at luxury marketing.  Not all bad,…

Luxury Goods Down What To Watch About Low Earnings

Businessoffashion.com revealed that Burberry Group Plc said earnings this year will be at the low end of analysts’ estimates as the UK’s largest luxury-goods maker struggles to cope with ebbing demand in Hong Kong and Europe. Wholesale revenue will drop about 10 percent in the first half of this year, the London-based company said Thursday, sending its…

MosnarCommunications.com Launches Advertising Publisher For Luxury Brands

We are super excited to finally announce something that will change the way luxury PR media is going to be delivered to the world. Last year our focus at MosnarCommunications.com was to build the best luxury PR media platform that would inform and educate high net worth consumers about top luxury brands around the world.…

Luxury Branding Marketing Strategies For Using Periscope To Drive Millennial Targeting

By now you have likely already heard about how powerful Periscope is (the place to explore the world through someone else’s eyes!) for brands. What you may not be understanding fully are the enormous benefits of using Periscope as a luxury branding marketing strategy for selling more luxury goods, products, and services can offer. Okay, now…

Luxury Goods Affiliate Marketing Advice

photo credit Jimmy Choo Affiliate marketing should be on every luxury brand radar today. When it comes to this amazing digital PR concept it’s one of the best ways to grow and sustain a luxury brand. Many luxury brands think that because they are established with heritage they simply don’t need to implement affiliate marketing ever.…

Luxury Goods: Chinese Consumers, What German Luxury Means

Study finds that Chinese consumers are more willing to purchase luxury goods online. According to the sixth edition of the 2015 China Luxury Forecast released by Ruder Finn and the IPSOS Group.  In the report noted that shoppers in both mainland China (57 percent) and Hong Kong (54 percent) reported greater confidence in purchasing luxury online over the…