The America’s Cup Club Lounges at the BAUERs

to offer best spectator viewing of the

America’s Cup World Series

Venice, May 15-20, 2012

History and technology, tradition and innovation, progress and sustainability: Today’s Venice is a story of the old and the new, the ancient and modern. Just like the America’s Cup, the oldest trophy in international sport, that has a new, exciting, modern look. Embracing the ‘new’ America’s Cup is the evidence of this duality in Venice, with the world’s most prestigious sailing competition coming to the world’s most extraordinary city.

The lagoon city of the third millennium is a dynamic and multifaceted place. Welcoming millions of tourists each year, it offers an unmatched cultural progamme promoted by the city along with its numerous foundations and cultural institutes. The Civic Museums, including the Doge’s Palace, the Correr and the Ca ‘Pesaro, along with the modern exhibitions of the Guggenheim and the Biennale, or the Palazzo Grassi and Punta della Dogana are just a few attractions that will amaze visitors.

Venice in 2012 is also a ‘laboratory’ of pioneering hydraulic engineering works to safeguard its shores and protect the city’s history and its lagoon from high waters. ‘Mose’ (Experimental Electromechanical Module), is the largest project of this kind ever implemented in Italy, which, during the days of the America’s Cup World Series will enter its final phase with the placement of the caissons on which the protective  floodgates will rest. They will be located at the Lido inlet, just around the corner from where the high-tech AC45s will race in front of the fans, very close to the shores.

The arrival of the America’s Cup World Series is an opportunity to revive the seafaring tradition of the city and to reaffirm the Venetian’s love for sailing. Racing takes place from May 15 to 20, 2012, and is part of a festival of sailing over nine days from May 12 to 20.

Venice Regatta Schedule

“Hosting the America’s Cup is a source of enormous satisfaction for the city”, explained the Mayor Giorgio Orsoni. “Here the event will find a setting that no other locations in the world can offer. The regattas before Palazzo Ducale in the presence of the famous bell tower of San Marco, the races in front of the Lido with its art nouveau heritage, and the Arsenal, which will be the base for the teams and a venue for the village, are unique places that are at once a source of fascination and an index of enormous developmental prospects. This historic city, Mestre and the mainland together comprise a single territorial unit that makes this area the heart of one the nation’s most vital parts.”

This May 15-20, 2012 lovers of sailing can experience one race of the America’s Cup World Series in Venice, Italy, and the best, most unique viewing sites will be at the Settimo Cielo, the rooftop lounge of The BAUERs Il Palazzo Hotel, the highest vantage point in the City, and at the Grand Canal Terrace.

The waterside terraces of the BAUERs, exclusively appointed America’s Cup VIP Lounge, will be the best places to entertain friends and corporate guests in occasion of the America’s Cup World Series. These unique positions face the Grand Canal and are located over the St. Mark’s harbor, offering a wonderful view of the Venice’s skyline and water views. The VIP Lounges offer a first class atmosphere and sophisticated look, allowing the guests to enjoy to the fullest the city’s biggest social and sports event of the season.

 BAUERs Settimo Cielo’s terrace

The America’s Cup World Series is a circuit of regattas, which brings Cup racing to top venues around the world. It enables the participants to train for the Louis Vuitton Cup, the America’s Cup Challenger Series and the America’s Cup Finals. Each year, hundreds of thousands of people have the opportunity to experience these competitions up close and in person, thanks to the many locations around the world that host these races.

For this special weekend, visitors who have purchased tickets (€ 150,00 per person) will have the once-in-a-lifetime chance to view The America’s Cup World Series regatta from Il Plazzo’s magnificent Settimo Cielo terrace while enjoying a flute of italian Champagne Ferrari and savoring the sumptuous gourmet platters prepared by the Executive chief, Giovanni Ciresa. The Grand Canal Terrace, bordering the Grand Canal, will offer to the guests an oasis of relax and sophistication away from the chaos of the city for a price of € 65,00 per person. Here they will not only admire the race, but also enjoy italian champagne and a light lunch on the canapes in an outdoor setting designed by Ferrari.

Francesca Bortolotto Possati, owner and CEO of the BAUERs, and native Venetian, states: “It is an honor and a privilege for me to have the opportunity to share The America’s Cup with my city and hotel guests, from the BAUER’s Settimo Cielo ‘s terrace one can see everything. It is in fact Seventh Heaven, just as the name suggests. This is a proud moment for our city and for me.”

Join the America’s Cup Club Lounges at the BAUERs and Ferrari

for the America’s Cup World Series in Venice, May 15 to 20, 2012

For further information and/or to purchase tickets for this event, visit the BAUERs website www.bauervenezia.com

Editorial by Andrea Janke @AndreaJanke

Sofitel Bora Bora

Interesting Sofitel as a luxury brand hotel may be a name identity that you don’t know much about. However, it is the concept of developing Sofitel hotels as a luxury brand that will make them the biggest brand among luxury hotels. Every thing about Sofitel is different and not traditional when it comes to luxury brand strategy.

For instance Sofitel was acquired by Accor, another French hotel group, in the late Nineties. Accor is very large, and owns or manages somewhere in the neighborhood of 4,500 hotels under more than a dozen brand names (Mercure, Ibis, Novotel, etc.) from budget to luxury in over 90 countries around the globe. At first, under Accor, the Sofitel brand got even cloudier, a catch all for hotels, many in France, operating under a common name but often lacking any common characteristics.

Sofitel Cartagena Santa Clara

Nearly 50 years ago the first Sofitel hotel opened in Strasbourg France, and in the ensuing half century, the company went global. Amassing over 200 hotels worldwide, from Asia to the States, South America to Australia, more than Four Seasons and Ritz Carlton combined, Sofitel became a big hotel group, chain, or company, yet it never managed to become a brand, at least not in the U.S. where few travelers knew it and fewer knew much about it.

Hiring the right talent in the luxury hotel business matters. In 2007 Accor brought in longtime hotel industry veteran COO Robert-Gaymer Jones to revitalize and reposition the brand, and he was subsequently promoted to CEO last year.  Jones quickly de-flagged nearly half of the Sofitel properties, cherry picking the best of the bunch and dropping the tally to just 120 hotels and resorts, while setting out to improve these even more. Jones is returning to the company’s roots and emphasizing its “Frenchness.”

Like Hyatt, Starwood, Marriott and Hilton, Sofitel has also stratified itself into three tiers with two new brands, the highest being Sofitel Legends, their flagship palace properties, such as the Metropolitan Hanoi, Grand Amsterdam and the recently opened Old Cataract in Aswan, Egypt. SO is their hip or boutique brand, with an urban and fashion flavor marketed at an affluent younger clientele, with properties in destinations like Mauritius and Bangkok. The new Bangkok SO property is built in a series of 4-story blocks, each designed differently and themed (wood, glass, metal, etc.) and upon booking, guests are encouraged to reserve a room in the block that suits their taste and personality.

Wellness is a major concern these days and Westin Hotels & Resorts is taking health seriously. The hotel plans to offer a selection of SuperFoods-inspired Mojito cocktails at more than 70 properties across North America.

Francesco Lafranconi, Director of Mixology for Southern Wine & Spirits of America, Inc. created the summer cocktails exclusively for Westin Hotels. An added addition to the brand’s new SuperFoods Mojito offering of signature Westin cocktails that are designed to help preserve wellness on the road.

Handcrafted cocktails made of SuperFoods ingredients. Each Westin Hotel participating property shall feature a classic Cuban Mojito made with fresh mint, rum, and fresh lime alongside additional SuperFoods-inspired Mojito creations such as the Blueberry Mojito, Pineapple and Ginger Mojito, Spicy Apple Mojito, Green Tea and Honey Mojito, Strawberry Kiwi Mojito, and the Brazilian Cure Mojito made with Brazilian rum and VeeV Acai Spirit, a powerful superfood liquor.

Westin SuperFoods program and will be available from July 1 through September 30, 2010.

The Power of SuperFoods

One of the keys to the SuperFoodsRx philosophy is “food synergy.” Emerging science suggests that certain foods may play off of each other. Food synergy refers to foods that, when paired together, may be even more nutritious than when they are eaten separately SuperFoods on their own — fruit, vegetables, grains and proteins which are thought to improve well-being and longevity — also pack a powerful punch For example:

– Green tea is a rich antioxidant that may help to lower blood pressure, prevent cataracts, and decrease sun-induced aging.

– Honey may help maintain optimal blood sugar levels and when mixed with green tea and a dash of pepper can soothe a sore throat.

– Blueberries are thought to be a “brain food,” supplying a combination of nutrients which work in synergy to provide an optimum cellular environment for our brains.

– Kiwis are antioxidant all stars and offer rich bounty of Vitamin C that may help neutralize free radicals that damage cells, ultimately leading to inflammation and cancer.

– Acai has 10 times more antioxidants than red grapes and 10 to 30 times the anthocyanins of red wine and may help to promote cardiovascular and digestive health.

The brand’s new SuperFoods inspired offering joins a host of initiatives aimed at wellness introduced by Westin Hotels & Resorts. In late 2009, the brand launched a sleep study and sleep hotline with National Sleep Foundation, aimed at helping travelers troubleshoot common sleep problems. In the fall of 2007, Westin partnered with SuperFoods Partners LLC to become the first hotel brand to create a SuperFoods-focused menu. In 2006, the brand introduced Breathe Westin and became the first in the industry to go smoke-free and offer guests a healthy, 100% smoke-free hotel experience.

Source: Starwood Hotels & Resorts Worldwide, Inc.

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