Why Luxury Brands Need Luxury PR Media Now #Luxury

For luxury brands the art of exclusivity creates a strong demand appeal for their luxury goods. The attraction of limited editions and exclusive V.I.P offerings is the thriving pinnacle point for the world of luxurious offerings. Generally, how luxury brands elect to communicate with the public also involves using exclusive targeting. Whereas, public relations for…

Luxury PR The Ritz-Carlton Tumblr Review

Do you have a Tumblr account for your luxury brand? Well, The Ritz-Carlton Hotel Company, L.L.C. recognized that Tumblr will provide a unique approach to their social media channel for long form storytelling, bringing their number of branded social media channels to a total of twelve. The Ritz-Carlton of Tumblr … Taking a journalistic approach to content, this Tumblr page takes consumers…

How Luxury Retailers Can Get Showrooming Consumers To Buy In Store

For luxury retailers getting high net-worth consumers to buy in-store is a major problem. As the comforts of online luxury shopping demand grows more consumers are making their purchases online over inside retail stores these days. No big deal right? Well, many luxury brands don’t offer the same luxury goods and products online that they…

Luxury PR The Women’s Luxury Guild Adds Boardroom Diversity

The Women’s Luxury Guild has put in place programs and incentives for luxury corporations and executives all designed to provide helpful integration to empower and educate female employees and luxury industry entrepreneurs. Events and programs which are significant to demographics accounted for within the guild are centered on pertinent awareness building such as fashion weeks…

Luxury PR Shopping Todd Okerstrom Chats On 111th Anniversary For Bergdorf Goodman

With Bergdorf Goodman marking its 111th anniversary, Todd kindly took time to discuss with XOJET the challenges of shopping in the digital age and the future of the iconic luxury retailer. Todd Okerstrom has been on the front lines of luxury retail for 30 years, 25 of which he spent with the Neiman Marcus Group…