2016 Top Five Strategies For China Digital Luxury Promotions

Luxury brands learned a lot from 2015 and now that 2016 is about to be in full swing “digital marketing” is high on the rise. It’s important for top ultra luxury brands to improve their digital marketing strategies if they want to market effectively to China. Luxury Society held their Digital Luxury Keynote event that…

Increasing Luxury Brand Prices To Attract Ultra Rich

For luxury brands the value of an high-end offering is associated closely to the perception of worthiness. What a consumer is willing to pay is the value of their loyalty perception to the luxury brand. A connection that is more psychological and created by heritage purpose. For this very reason a luxury brand’s story is…

The Really RICH People Own A ROLLS-ROYCE Upgrade Your Phantom Status

As part of Rolls-Royce commitment to long-term sustainable growth, there was significant dealer development during the year. 15 new dealerships opened across the world, taking the total to 120 for the first time in the company‚Äôs history. Further dealership expansion is planned for 2014. Rolls-Royce Motor Cars accomplished record sales results for 2013. 3,630 cars…