Fixing Luxury PR Media Problems For Luxury Brands #Luxury

Hanging a SALE sign in the store window and on the website is all wrong. When it comes to selling luxury goods the word “sale” is a very bad four letter word for attempting to target or engage high net worth individuals. As luxury brands and luxury retailers fear the worst about the economy….there still…

Lessons From Moda Operandi How-to Add #Shop-able Value To Editorial Content

Before the luxury industry decides to give up on luxury department stores, first take lessons for how-to build a better shopping experience for the future. This is exactly what Moda Operandi is doing and using technology to make it happen. With an focus to elevate the online shopping experience as an luxury engagement method. If…