Luxury Counterfeit $22 Billion Dollar Problem How-to Protect Your Brand

Could you seriously spot a luxury fake? If you had to identify a luxury brand fake from a counterfeit, do you think that you would be able to do so?  I have seen some really and I mean really amazing luxury counterfeit products lately! With the best imposter or as the French say imposteur deception being distributed in India. So…

Luxury Five Best Content Marketing Secrets For 2014

The year of 2014 for luxury brands will be all about the content marketing. Luxury brands who focus on content marketing will come out on top and those who don’t will see the value of their brand influence drop. Now more than ever luxury brands must be concerned about how to increase their brand awareness…

Luxury Couture Technology On The Rise #CoutureTechnology #Luxury

The demand for luxury couture technology is on the rise. More luxury consumers are wanting technology offerings with luxurious lifestyle enhancements. Luxury public relations campaigns allow for luxury marketers to communicate the value of luxurious couture technology goods. Couture designs with technology presents solutions to improve upon quality of life. An emotional engagement that adds…

Rising Stars Top Execs From Luxury Brands To Watch

  If luxury brands are to sustain they have come to realize that top talent is the frontier. So with that said many leading luxury brands are changing guards in leadership. Out with the old and in with the new. As many as 14 new presidents, chief execs, and chief financial officers and creative directors…