The Luxury Brand War Inside China Online Retailers

Everyone in the luxury industry understands that China now stands for luxury. Which is why the demand to target the Chinese luxury market is essential for sustainability and growth. A recent hotspot for capturing the most desired target audience is China’s online retailers which is also causing major controversy. According to China Daily, China’s online…

The Race To Create The Ultra Luxury SUV

There is a new crave in the ultra luxury motors market. An unlikely fit for in the SUV market is the luxury car brand. Could this mean that luxury car brands are targeting soccer moms? Well, it appears that it is so and major luxury brands are jumping into the ultra luxury SUV market. Luxury…

Luxury Brands Who Attract Consumers To Search Online

Traditionally, luxury brands have always had a reputation for being very exclusive. However, as the popularity of online engagement continues to grow so has the demand for inquires. The search for more information on luxury brands has advanced to be Googled for decision making. Hence the reason why more luxury brands are understanding the importance…

Three Luxury PR Secrets To Book Luxury Hotels Faster

So, just how do you keep the occupancy at your luxury hotel booked solid all year long? The good news is that luxury travel is up. However, the bad news is that  competition among luxury hotel brands is fierce. One would think that generally for luxury hotels it is all about the design first. Which…

Luxury PR 2012 What’s Hot, Out, and New Year In

In 2012 the luxury industry is going to be bigger than big. We saw a tremendous comeback in 2011 and now that luxury consumers are not shy about spending again things will pick up even more. For luxury PR and marketing there will be some major changes in 2012 and I want to give you…

Gucci In China, Chinese Luxury Goods, Plus Corruption

  All eyes are on China for luxury brands and targeting the Chinese luxury market is the object of every major luxury brand. So the desire to capture market share in China as a luxury brand leader is the future for luxury brands wanting to sustain. China is leading the market for consumers purchasing ultra…