Luxury Brand Digital Marketing Portal
Dream Cruises just changed the game for cruise ship video tours with their new digital marketing campaign. The campaign was developed by Leo Burnett China. This time Dream Cruises in China uses creativity story telling with love to inspire Chinese travel. Featuring a fairy fantasy love story between an astronaut and mermaid. “There seemed no better way to launch …
Ask yourself are you branding the right way to create brand awareness that leads to selling more luxury goods faster? Now that’s a loaded question and most seasoned or even emerging luxury brands can’t answer because they simply don’t know. Right now virtually everybody is following the leader by copying what they see the next …
Sotheby’s International marketing plans for 2016 are in full swing….Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. When it comes to luxury marketing …
In these very fast pace times often people don’t stop to formally introduce themselves. It seems that luxury car brands are more interested in selling accolades by highlighting their merits as an introduction offering. No wonder they have an harder time attracting women and Millennials to buy their luxury vehicles. First off this is a very …
Whenever I talk to luxury brands, the very first thing they express to me is that they want to generate more revenue. Typically, by the time brands seek professional help it’s practically a do or die and sink or sail situation. If only they would work with an professional on luxury public relations and marketing …
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