Luxury Brand Digital Marketing Portal
As collaborations seem to be the big winner these days for luxury branding by becoming the “new black” when it comes to marketing strategies. But are luxury brands entering relationships with sustainability in mind? If not the end results can be very harmful to their brands down the road. The icon Birkin bag fallout is …
Hanging a SALE sign in the store window and on the website is all wrong. When it comes to selling luxury goods the word “sale” is a very bad four letter word for attempting to target or engage high net worth individuals. As luxury brands and luxury retailers fear the worst about the economy….there still …
You must be logged in to post a comment.