Why Every Luxury Brand Is Wild About Youku Branded Video Channels

Since February 2011, seven world-class luxury brands, most recently Cartier, have opened exclusive branded video channels through China’s leading Internet television site Youku.com, Inc. (NYSE: YOKU). Other luxury brands with exclusive presences on Youku include Louis Vuitton, Dior, Burberry, Gucci, Omega, and Mido. The branded video channels are not the luxury brands’ first foray into…

What’s Hot About Milan Station When It Comes To Luxury

Hong Kong’s popularity as a luxury-goods market, boosted by well-heeled tourists from neighboring mainland China, is being matched by demand in the city for shares in luxury brand companies, exemplified by a near doubling of the value of Milan Station on Monday. Shares in Milan Station, which sells second-hand and new luxury handbags, surged as…

How to Sell More Luxury Private Jets? Hold an Air Show worth Talking About

The same theory still holds true, increasing a newsworthy interest can always create a demand for supply. Wanting to sell more luxury private jets? Try holding a newsworthy air show! Remember every event must be driven with a purpose.  What is it that truly interests your target audience the most? When introducing your luxury private…

The Most Talked About Luxury PR Lifestyles of Celebrity KIDS

Celebrity kids are making just as much impact on the luxury industry as their famous parents. However, there remain a few elite celebrity kids who capture enormous media attention for their child luxury lifestyle and fashion sense. They remain the frontrunners and set the child luxury demands by parents from around the world. After all…

What CharmPosh.com Could Teach About Fashion Blogs for Kids

I know I keep ranting and raving about fashion lifestyle for kids. But the luxury fashion market focused on posh children is not seeing any signs of slowing down. In fact there is more of a demand from fashion powerhouses to bring more half size fashion to the market. What have we learned while working…