2016 Top Five Strategies For China Digital Luxury Promotions

Luxury brands learned a lot from 2015 and now that 2016 is about to be in full swing “digital marketing” is high on the rise. It’s important for top ultra luxury brands to improve their digital marketing strategies if they want to market effectively to China. Luxury Society held their Digital Luxury Keynote event that…

How Net-A-Porter Rejection Lead Us To Luxury Online Shopping Influence Dominance

My first encounter with Natalie Massenet founder of Net-A-Porter was not very inspirational to say the least. She might not even remember it…but I shall never forget. Their rejection and harsh words of wisdom inspired me to develop a luxury PR branding platform for targeting the luxury online shopper. Developing an influential luxury PR media…

#NET-A-PORTER Beauty Category Dr. Macrene Launch 37 Extreme Actives High Performance Anti-Aging Cream

37 Extreme Actives is the culmination of the very best scientific research on a cellular level, proven to deliver results on a clinical level and clinically proven to reverse the appearance of skin signs of aging. Safe for all skin types, including sensitive skin and acne patients; 37 Extreme Actives delivers 50 potent targeted ingredients…

Selling Luxury Shopping Online Amazon.co.uk/premium vs. Net-a-Porter

Luxury consumers are now eager to shop online for luxury goods.  Net-a-Porter is the pioneer for selling luxury online. Well, Amazon is the King at selling online. Now, Amazon wants some of the luxury selling online retail action mainly held by Net-a-Porter. The online giant debuted Amazon.co.uk/premium which stocks brands including Vivienne Westwood, 7 For…