Xavier Dolan For Louis Vuitton Introduces Luxury Brand Ambassador Co-branding Purpose

Finally, gone are the days of no real talent Kardashian style brand ambassadors. Did luxury brands take new lessons in co-branding and now desire to work with a luxury brand ambassador that also delivers purpose for co-branding? We sure hope so and just maybe the social media culture of attracting followers must be driven with…

Volvo XC9 New Face Transformation Plan

“SPA and the XC90 are firm evidence of our Volvo-by-Volvo strategy. The XC90’s outstanding combination of luxury, space, versatility, efficiency and safety will bring the SUV segment into a new dimension, just as the original XC90 did in 2002,” says Dr Peter Mertens, Senior Vice President, Research and Development of Volvo Car Group. Photo credits…