Ralph Lauren Selling High-End Luxury Secret To Evolving

Is there a certain art form needed to sell a $200 handbag over selling one that would be $20,000 ? Now, what’s tricky is deciding which luxury or lifestyle consumer you want to target to buy either handbag. So when you see a brand like Ralph Lauren who has decided to put more emphasis on…

Six Lifestyle Promotions Hottest PR Trends Today

When it comes to luxury public relations PR most brands are simply at a crossroads. They don’t know if they should speed up or slow down…. “Why is this happening?” The problem is brands are not setting public relations goals. No matter what’s hot, in or out the one thing that every brand still needs…