Dream Cruises Launches Chinese Fairy Fantasy Love Campaign

Dream Cruises just changed the game for cruise ship video tours with their new digital marketing campaign. The campaign was developed by Leo Burnett China. This time Dream Cruises in China uses creativity story telling with love to inspire Chinese travel. Featuring a fairy fantasy love story  between an astronaut and mermaid. “There seemed no better way to launch…

Luxury Brand Management Sponsored Content Social Media Rejection

The new blazing trend in luxury marketing is sponsored content and even social media networks want in on this engagement phenomenon. For luxury brands content marketing creates a better solution to communicate….but will the engagement be effective if it’s not coming from the best matched niche platform?? With the new policy, Facebook is introducing a…

Most Effective Marketing Tool Luxury Brands Ditched

Whenever I talk to luxury brands, the very first thing they express to me is that they want to generate more revenue. Typically, by the time brands seek professional help it’s practically a do or die and sink or sail situation. If only they would work with an professional on luxury public relations and marketing…