The report details interesting insights into how luxury brands are using social media and online platforms, such as Weibo, BBS, and e-commerce channels, to target users. It also includes a comparison of the cultures and habits between westerners and Chinese in terms of their purchasing behavior.
And guess who did best on Weibo in China? Scroll down to page 36 and you will see that Burberry is doing a great job, at least based on the number of retweets and comments generated from January to May in 2011.When it comes to social media in China the buzz is on celebrities, designers, and fashion events.
The Voice of Luxury: Social Media and Luxury Brands in China (GroupM China and CIC)
Source techinasia.com