There is a secret beauty code in Hollywood…. For every luxury beauty product this is the IT A-List to heart access entry. For those of you who don’t know yet, VIOLET GREY and its community of artists have adhered to The Violet Code (a set of exacting standards for each product to be held accountable by) to curate a highly edited selection of beauty for The Shelves—Hollywood’s hero products.
VIOLET GREY Luxury Beauty Access
Be Authentic – Discovered in artists’ kits.
Be Validated – Tested for performance and packaging by VIOLET GREY and its community.
Be Coveted – Declared necessary by influential names in the beauty and film industries.