To date automotive digital marketing remains one of our strongest consulting sectors at MosnarCommunications.com! When it comes to selling luxury cars and being the leader in luxury car sales “automotive digital marketing” is the success factor.
Mercedes, which leads the luxury segment in volume, got a boost of 1.3% for the first eight months of 2016 from the introductions of the full-size GLS SUV, mid-size E-class sedan, and SLC roadster. The new Q7 full-size SUV helped lift Audi’s sales 3.5%, while Jaguar’s sales skyrocketed 73% with the arrival of the brand’s first-ever SUV, the F-PACE.
For the past 10 years, sales for premium brands have grown faster than non-premium carmakers and SUVs have sold faster than cars. Though that trend is expected to continue, the market for new luxury cars and SUVs is beginning to cool after showing signs of tapering toward the end of 2015.
Automotive Digital Marketing
Luxury car brands will need to start focusing more on their automotive digital marketing strategies.
Publicis Groupe media agency forecast that digital will be the largest luxury advertising medium in 2017, overtaking print and TV, accounting for 32.1 per cent of total spend by such brands.
What Digital Marketing Really Is:
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.
MosnarCommunications.com is able to offer automotive digital marketing consulting and services to luxury car brands. For more information please contact ann@mosnarcommunications.com in confidence or call (404) 806-0548.