The only person in Hollywood that could threaten Angelina Jolie is now Beyonce Knowles? Yes, Beyonce made everyone in Hollywood recognize her talents when she took the #1 box office spot over the weekend for the thriller “Obsessed” and what a pleasant surprise!
What does this mean for A-List Hollywood celebrities? Time to “Upgrade U” as Beyonce would say. Because we are in a recession celebrities need to work on positioning their brands and connecting with fans, even the A-List. Branding is something that Beyonce’s camp does very well and knowing her target audience is what they have mastered.
Hollywood will start to closely look at how sustainable is a celebrity brand to play a role in a movie. After all some of the top A-List celebrities have been able to demand top dollar and produce zero hits. However, those days are long gone and Beyonce’s box office success will influence how celebrities are picked for roles in the future.
Change is coming to Hollywood!
#1 “Obsessed” ($28.5 million)
#2 “17 Again” ($11.7 million)
#3 “Fighting” ($11.4 million)
#4 “The Soloist” ($9.7 million)
#5 “Earth” ($8.6 million)