Luxury Brand Digital Marketing Portal
The China luxury market is a big target for virtually every major luxury brand. After all China is only the world’s fastest growing market for luxury goods and by 2015 is forecast to be the top buyer of luxury goods such as cosmetics, handbags, watches, shoes and clothes. Most Western fashion brands have already recognized …
Most often when luxury consumers think of affordable luxury generally they think lesser. Truly the cult following of the most successful luxury brands such as Louis Vuitton and Hermes are not viewed as affordable luxury. At least up until now have not been thought of as affordable luxury. During 2009 when the luxury industry experienced …
Beau-Rivage Palace in Lausanne, Switzerland will be the host location for Financial Times “FT Business of Luxury Summit” which will take place from June 5th – 7th 2011 running in its seventh year. The focus for this year is titled What Price Luxury? Likely many luxury brands want to better understand how to really define …
Luxury brands are off to a great start this week and buzz is sparking up every where. On the luxury front the scene this week starting out early is sexy, rosy, and hot. Now that is a great combination and comeback for the luxury industry. Looks like all predictions for 2011 being the year of …
Only just when we thought that we had seen it all when it came to new collections. Next up comes Bottega Veneta men’s wear fall winter 2011 / 2012 collection. Releasing the announcement from the fashion central of New York, NY Bottega Veneta is doing something a lot different by adding urban luxury appeal to …
The writing was on the wall last year as Chinese luxury consumers were vastly purchasing luxury goods. But today when Swiss luxury goods maker Compagnie Financiere Richemont reported earnings with a 23% increase for the quarter ending in December for 2010, Chinese love of luxury brands became more relevant. No secret that Chinese heart Cartier …
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