Feminity, elegance, sensuality, energy and romanticism – qualities as recognisable in Chloé’s clothing and accessories today as they were upon the brand’s creation nearly 60 years ago. Chloe’s talent for evolving its style while remaining true to these underlying values has earned the brand its iconic status amongst the world’s most fashion-conscious and sophisticated women. …
February 2011
Showing: 1 - 4 of 4 ArticlesAt The Last Moment How To Score Luxury Valentine’s Day Sales
Once again it is Valentine’s Day and it seems like this day sneaks up every year. Can you still score some big profits if you missed promoting Valentine’s Day this late in the game? Of course you can! Now is the time to capture the impetuous luxury consumer who is likely wanting to spare no …
‘Captivated’ – Mercedes-Benz Fashion Campaign
“Captivated” – Craig McDean and David James portray the new Mercedes-Benz CLS with Karolina Kurkova Mercedes-Benz is actively involved in fashion events in 30 countries on every continent. In addition to establish fashion weeks in Berlin, New York (up-coming from February 10th to 17th, 2011), London, Milan, Paris, the German luxury brand is also present …
The Haute Couture As Experimental Field
The Haute Couture has continued to shrunk. But, Maisons’ like Dior and Chanel proceeds their work in the ateliers under the roof, because, the Haute Couture as experimental field for marketing-tools is unpayable. New designers are coming through and new markets were accessible. Sidney Toledano, Dior’s chief executive – “This is not a question of …
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