Luxury Brand Digital Marketing Portal
In Beijing, BMW dealerships are giving markdowns of as much as 19 percent on a 3-series car, while some Mercedes dealers are selling the C-Class Elegance model at 20 percent less than the suggested retail price, according to cheshi.com, a pricing guide tracking more than 3,000 dealers in the country. BMW, Daimler and Audi, the …
According to an AdAge article, during the past decade, the Hispanic $110,000-plus households grew 221% compared to 87% for total U.S. $100,000-plus households. This has increased the penetration of Hispanic households among the total $100,000-plus households in the U.S. from 3.7% to 6.5% during that time. So, believe they are out there, but it is …
The luxury industry enters the last quarter of 2011 with some degree of uncertainty as it prepares for 2012. Many senior luxury executives, coming off a year of banner sales and profits, for some even above 2007, are asking the same question: Will it last? The fundamentals for rapid growth both locally and globally, …
POWERLAND AG (Prime Standard / ISIN DE000PLD5558), leading Chinese manufacturer of exclusive luxury handbags and leather goods and listed on the Frankfurt Stock Exchange since April 2011, has launched its 2012 Spring/Summer Collection named “NEO.HERITAGE” at Hyatt on the Bund Hotel, Shanghai. The fashion show where attended by more than 200 celebrities, journalists from fashion …
The world’s top luxury goods makers like Louis Vuitton, Canali, Jimmy Choo, among others, will be the biggest gainers if the government opens up single brand retail to 100% foreign direct investment. Currently, foreign companies can invest only up to 51% FDI in single brand retail firms, forcing them to tie-up and depend on …
LUXURY BRANDS ON THE RISE All luxury brands appearing in Interbrand’s report were able to increase their respective brand values by striking a delicate balance in 2011: They each leveraged their iconic status and simultaneously engaged new consumers in unique and relevant experiences. Corporations such as Louis Vuitton (#18), Gucci (#39), Hermès (#66), Cartier …
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