In the words of CoCo Chanel, “a girl should be two things classy and fabulous”. She was born Gabrielle Bonheur Chanel, on August 19th, 1883. Her vision for French fashion and creation of the Chanel luxury brand lives on today. While Chanel actually died on January 10th , 1971 her rules for what represents a …
January 2014
Showing: 1 - 6 of 24 ArticlesThe Art To Selling Million Dollar Luxury Homes
Forget what you know about location, location, location…Instead, focus on value, value, value. Luxury homes sales are heating up and million dollar homes are in the hottest demand. Actually, luxury homes priced from $1 million to $2.5 million jumped 28.8 percent from 2012 to 2013. The biggest luxury home market winners are New York, Miami and Los …
New 2014 BMW X5 The Luxury SUV Game Changer
Truly not like any other luxury SUV the BMW X5 is a sports activity vehicle making it stand out from the crowd. BMW remains the most powerful words on the planet standing for superior luxury cars. Photo credit BMW North America, LLC MosnarCommunications.com is pleased to introduce the BMW X5 2014. We promise the ALL …
Luxury Marketing Mix To Attract Affluent Shoppers
When luxury brands want to target affluent shoppers they implement strategies to improve their planning and approach. A really good marketing strategy is simply applying tried and true methods. The elements of marketing mix is simplified and only takes putting some solid hard work efforts in place. To encourage wealthy consumers to buy luxury goods …
The Luxury Experience Putting Customer Service Against Technology
Yes, luxury should be more exclusive and personal. However, can customer service address every need of affluent consumers today? Luxury brands want to provide the best experiences possible to win customer loyalty. Many luxury brands have opted out of engaging with affluent audiences through mobile technology. Mobile commerce presents serious revenue earnings potential for luxury …
2014 Best Online Luxury Media Exposure #Luxury
Engagement connection between luxury brands and their desired target audiences is a hit or miss. Which is why luxury media exposure must present and offer value for luxury brands to reach affluent consumers. Not only will marketers who promote high-end offerings have to reach the right target audiences, they also must make sure the platform …
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