Six Steps How-to Tailor A Luxury Brand Experience

By all means luxury is a perception and we can all agree that the experience is what makes luxury luxurious. So, exactly what does it take to create a luxury brand experience? To the point where the end buyer is buying into the luxury brand experience and high price tags simply don’t matter.If you were…

Most Effective Marketing Tool Luxury Brands Ditched

Whenever I talk to luxury brands, the very first thing they express to me is that they want to generate more revenue. Typically, by the time brands seek professional help it’s practically a do or die and sink or sail situation. If only they would work with an professional on luxury public relations and marketing…