Luxury Brand Digital Marketing Portal
Nope we have not been paid by Cadillac to help with their re-branding (but we sure wish they would call on us), let’s get that out the way and if so we would have announced this was a sponsored feature. For luxury car brands all of the talk is now about Cadillac. There seems to …
By all means luxury is a perception and we can all agree that the experience is what makes luxury luxurious. So, exactly what does it take to create a luxury brand experience? To the point where the end buyer is buying into the luxury brand experience and high price tags simply don’t matter.If you were …
Whenever I talk to luxury brands, the very first thing they express to me is that they want to generate more revenue. Typically, by the time brands seek professional help it’s practically a do or die and sink or sail situation. If only they would work with an professional on luxury public relations and marketing …
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