Think Facebook and Twitter are all you need to get the word out about your new business? Here are eight more ways to get some media attention. Now that you’ve made the bold move of opening up your own business, you’re likely faced with the challenge of spreading the word about your goods or services …
Luxury PR Ruder Finn Scores Four Posh Brands
Ruder Finn Inc., one of the world’s largest independent integrated communications agencies, has been awarded four large luxury clients based out of their China offices: TOD’s luxury Italian leather goods, Girard-Perregaux high end luxury watches, Belles Montres the premier international watchmaker and collectors showcase and De Grisogonoa high-end jewelry brand from Switzerland. Ruder Finn has …
PPR Profits For Luxury Labels Prove Brand Appeal Hot
PPR (PP) SA, the French owner of the Gucci luxury brand and online fashion retailer Redcats, reported first-half profit that beat analysts’ estimates and said it expects to achieve better results this year than last. Net income climbed to 450 million euros ($645 million) from 388 million euros a year earlier, the Paris-based company said …
Fashion PR Dressing Campbell Soup As Luxury Brand
Food is one of the defensive sectors for equity investors if there ever was one. Now, step back for a minute and consider a company like Campbell Soup Company (NYSE: CPB). Canned soup and similar products… Pace picante sauces, V8, Pepperidge Farms, Prego Italian sauces, Swanson, and more… None of these brands are exactly …
Kim Kardashian Wears A Luxury Brand Face Get The Same Look
A thriving businesswoman and a self-confessed workaholic, Kim Kardashian is also busy preparing for her wedding to basketball ace Kris Humphries. But the reality TV star always finds the time to ensure she looks picture-perfect, as her glowing recent appearance on US chatshow Jay Leno showed. Here, make-up artist to the stars Alice Theobald shows hellomagazine.com readers how to …
Secret Trends To Target Chinese Women
I totally missed this info nugget and in case you did, too: Chinese women buy three times more Maseratis and twice as many Ferraris than Western women do. A third of China’s millionaires are women, and they buy a disproportionately large share of high-performance sports cars in the world’s fastest-growing major economy. Fiat SpA said …
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