Luxury Brand Digital Marketing Portal
Many luxury brands have not considered social media as part of their marketing mix. The reason, perhaps, is that social media is incorrectly viewed as a medium for younger people who don’t fit the customer profile of such brands. But this impression is misleading in at least two ways. According to one user report, social …
Kim Kardashian already has one of the biggest engagement rings around at 20.5 carats, but now she’s got a wedding registry to match. The “Keeping Up with the Kardashians” star, 30, and her basketball fiancé, Kris Humphries, have registered at luxury boutique Geary’s for an eye-popping $172,000 worth of plates, vases, and flatware to fill …
Eighteen months ago, customers at Jim Snell’s Land Rover dealerships sometimes bought new SUVs that looked just like their old ones. That way, neighbors and colleagues might not realize that they had purchased a $60,000 vehicle in the midst of a fierce recession. “With people out of work and worried about the economy, it probably …
U.K. government bonds declined, paring this month’s advance, as equities rose amid renewed optimism the European Union will take steps to resolve Greece’s debt crisis without forcing investors to incur losses. Two-year note yields also increased after reaching the lowest this year last week. The pound weakened against the euro as Jean-Claude Juncker, head of …
As the buying power of China’s masses continues to spiral upwards, more and more information is being gathered focusing not only on what they like to spend their money on but how they go about spending it. This week it has been the turn of the international audit and advisory services firm KPMG (http://www.kpmg.com/cn/en) to …
London and New York-headquartered private equity firm Towerbrook Capital Partners has secured an exit from its investment in luxury shoe business Jimmy Choo, four years after the firm paid £185 million for the company. Privately held luxury goods group Labelux, which is based in Austria, has acquired the shoe company for £500 million, following reported …
You must be logged in to post a comment.