Luxury Brand Digital Marketing Portal
Everyone in the luxury industry understands that China now stands for luxury. Which is why the demand to target the Chinese luxury market is essential for sustainability and growth. A recent hotspot for capturing the most desired target audience is China’s online retailers which is also causing major controversy. According to China Daily, China’s online …
All eyes are on China for luxury brands and targeting the Chinese luxury market is the object of every major luxury brand. So the desire to capture market share in China as a luxury brand leader is the future for luxury brands wanting to sustain. China is leading the market for consumers purchasing ultra …
In Beijing, BMW dealerships are giving markdowns of as much as 19 percent on a 3-series car, while some Mercedes dealers are selling the C-Class Elegance model at 20 percent less than the suggested retail price, according to cheshi.com, a pricing guide tracking more than 3,000 dealers in the country. BMW, Daimler and Audi, the …
A guide looks in from the entrance of a hall for a Louis Vuitton Voyages exhibition at the National Museum of China in Beijing May 31, 2011. Louis Vuitton is making a pitch to consumers in a spot no Western brand has ventured before: the National Museum of China. The French luxury giant, celebrating its …
Munich based MCM, a high-end bags and apparel brand, which was bought by South Korean businesswoman Sungjoo Kim in 2005, is already looking to increase sales to $1 billion from China and South Korea alone by the year 2015. “It is because Asia has truly become the biggest market,” says Kim. The CEO and Chairperson …
Burberry is to ramp up its expenditure on stores in London, flagship cities globally and in emerging markets after it delivered a 40 per cent surge in full-year profits. Stunning growth in Asia helped the fashion brand to post a 27 per cent leap in revenues to £1.5bn over the year to 31 March, as …
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