Luxury Brand Digital Marketing Portal
Okay, on the headline alone you had to click on this post to see the sexy new Aston Martin Vantage SP10. With all credibility this is one amazingly sexy car. There are a few things that Aston Martin did right that other luxury car brands are lacking. So take notes, we encourage it. With the release …
Motor Trend named the Tesla Model S electric vehicle as their 2013 Car of the Year! It is the first time in Motor Trend’s 64-year history that the award has gone to a vehicle not powered by an internal combustion engine. “It drives like a sports car, eager and agile and instantly responsive,” wrote Angus MacKenzie, editor-at-large …
Generations of the Lexus LS have inspired an entire industry through visionary innovation, craftsmanship and design. And now the flagship not only has a new face, but has more than 3,000 new parts. The LS line-up also includes the first-ever LS F SPORT, and a marketing campaign to highlight the thrilling, exclusive lifestyle LS drivers …
Infiniti today announced JMPR Public Relations, Woodland Hills, Calif., as agency of record for its product and lifestyle communications efforts in the United States. JMPR will be responsible for media relations activities and provide strategic brand-building counsel as Infiniti continues to broaden its product line and presence in the competitive performance luxury automobile segment. JMPR …
This may be a huge sign that not only is luxury a perception but also lifestyle is a perception too. Wealthy lifestyle is beyond loyalty to luxury brands. Before this recent study I never really understood why a Toyota Prius with a modest price tag was considered the luxury car for wealthy consumers. However, I …
This may be a sign for luxury car brands that it is time to start engaging. What’s the use of having fans and followers if you don’t interact with them? Luxury brands should certainly take advantage of social media platforms to connect with their audiences. Consumers are savvy and the days of fluff ads and …
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