Luxury Brand Digital Marketing Portal
The Peninsula Chicago turns ten today, and in the first decade of the 21st century the hotel has quickly established itself amongst the finest in the world. Peninsula is without a doubt one of the marquee hospitality brands in human history, but what is surprising, given its big reputation, is how small it is. The …
The pressure is on for hotel PRs to achieve more than brand exposure, with campaigns now expected to drive footfall and increase revenue. At this month’s roundtable, luxury hotel PRs debate the challenges they face and the potential opportunities for creativity. There was someone missing from this month’s Hotelier roundtable; a man. Six glamorous women, …
Many of us have learned just because you build it, does not mean they will come. Actually, having products and services for the ultra rich is not even intended for the masses. So how do swanky high-end hotels attract big spenders with deep pockets to stay and come back to stay again? Jakarta has its …
It’s a new year and 2011 is highly anticipated to be the come back year for luxury brands. Which is leading many luxury brands in search of a public relations agency of record. In the past most big agencies who shall remain nameless got clients on their big names. Today luxury brands now recognize the …
If King Midas had been alive, his palace would have been as ostentatious as Abu Dhabi’s iconic Emirates Palace Hotel. The seven star hotel is known for its love of the yellow metal, from its golden interior details to its gold-dispensing ATM. The…
Paris Hotel Fouquet’s Barrière proves that luxury hotels can also be green. Hotel Fouquet’s Barrière has remained a member of The Leading Hotels of the World since 2006, as well as Leading Spas of the World since 2008. Certified by LECS (Luxury Eco Certification Standards) by the international organization Sustainable Travel International, Hotel Fouquet’s Barrière …
You must be logged in to post a comment.